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Your search returned 300 results.

41.
The Antecedents and consequences of customer satisfaction for firms / Eugene W. Anderson and Mary W. Sullivan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

42.
Investigating purchase incidence, brand choice and purchase quantity decisions of households / Pradeep K. Chintagunta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

43.
A Dynamic process model of service quality : from expectations to behavioral intentions / William Boulding...(et al.)

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

44.
The Motivational impact of sales quotas on effort / Jhinuk Chowdhury

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

45.
The Effectiveness of alternative preference elicitation procedures in predicting choice / Joel Huber...(et al.)

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

46.
Taxonomy of buying decision approaches / Michele D. Bunn

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

47.
Premarket forecasting for new consumer durable goods : modeling categorization, elimination and consideration phenomena / Glen L. Urban, John S. Hulland and Bruce D. Weinberg

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

48.
Attractiveness, adornments and exchange / Peter H. Bloch and Marsha L. Richins

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

49.
The Winning number : consumer perceptions of alpha-numeric brand names / Teresa M. Pavia and Janeen Arnold Costa

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

50.
Cómo preparar el exitoso plan de mercadotecnia / Roman G. Hiebing, Scott W. Cooper

by Hiebing, Roman G | Cooper, Scott W.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1992, 1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / H421 (2).

51.
The Use of figures of speech in print ad headlines / James H. Leigh

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

52.
Beauty before the eyes of beholders : the cultural encoding of beauty types in magazine advertising and music television / Basil G. Englis, Michael R. Solomon and Richard D. Ashmore

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

53.
Increasing cognitive response sensitivity / Brian Wansink, Michael L. Ray and Rajeev Batra

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

54.
Forrajeo y estructura de compra / Pablo Cabezas Castillo, Sonia Nizo Cárdenas, Margarita Jaramillo Pérez, Alexandra Rojas Vallejo...(et al.) ; director Marithza Sandoval Escobar y Jim Walters

by Cabezas Castillo, Pablo | Jaramillo Pérez, Margarita | Nizo Cárdenas, Sonia | Rojas Vallejo, Alexandra | Sandoval Escobar, Marithza [Directora] | Triana Alvarez, Adalggiza | Walters, Jim [Director].

Language: Spanish Publisher: Santafé de Bogotá : s.n., 1993Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1993 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / F677 (1).

55.
Conducta de forrajeo en humanos : rutas de forrajeo / Claudia Andrea Botero B., Alvaro Camacho M., Nubia Carmenza Díaz G...(et al.) ; directores Marithza Sandoval y Jim Walters

by Botero B., Claudia Andrea | Camacho M., Alvaro | Díaz G., Nubia Carmenza | Gil I., Mónica María | Lopera B., Martín Emilio | Sandoval, Marithza, Directora | Walters, Jim, Directora.

Language: Spanish Publisher: Bogotá : s.n., 1993Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1993 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / C662 (1).

56.
Relación entre factores socioculturales y el comportamiento de consumo / Luz Elsy Duarte Zapata, Eduardo Alfonso Medina Quiroz, Migdonia Moreno Marulanda...(et al.) ; director Marithza Sandoval Escobar y Jim Walters Colmenares

by Duarte Zapata, Luz Elsy | Medina Quiroz, Eduardo Alfonso | Moreno Marulanda Migdonia | Sandoval Escobar, Marithza [Directora] | Trujillo Reyes, Hebert Hernán | Walters Colmenares, Jim Director.

Language: Spanish Publisher: Bogotá : s.n., 1993Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1993 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / R251 (1).

57.
Estudio descriptivo para la construcción del perfil de cliente externo de un almacen por departamentos / Claudia I. Botero R., María Claudia Carreño R., Bibiana Cubillos C...(et al.) ; director Marithza Sandoval y Jim Walters

by Botero R., Claudia I | Carreño R., María Claudia | Cubillos C., Bibiana | Posada S., Mónica | Sandoval, Marithza [Directora] | Walters, Jim [Director].

Language: Spanish Publisher: Bogotá : s.n., 1993Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1993 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / E888 (1).

58.
Un Modelo de elección aplicado a la conducta de compra de los clientes externos de un almacen por departamentos / Miguel Angel Fonseca, María Isabel Giraldo, Claudia Esmeralda Pardo E., Liliana Parra Q...(et al.) ; director Marithza Sandoval Escobar y Jim Walters Colmenares

by Fonseca, Miguel Angel | Giraldo, María Isabel | Pardo E., Claudia Esmeralda | Parra Q., Liliana | Reyes Bernal, Diego León | Sánchez-Posso, Darío | Sandoval Escobar, Marithza [Directora] | Walters Colmenares, Jim [Director].

Language: Spanish Publisher: Santafé de Bogotá : s.n., 1993Dissertation note: Tesis (Psicólogo) Fundación Universitaria Konrad Lorenz. Facultad de Psicología, 1993 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.834 / M622 (1).

59.
Buyer behavior : a decision-making approach / Raymond L. Horton

by Horton, Raymond L.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Columbus : Charles E. Merrill, c1984Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / H678 (1).

60.
What's in a name? : advertising and the concept of brands / John Philip Jones ; foreword by Don Johnston

by Jones, John Philip.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: New York : Lexington Books, c1986Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / J662 (1).

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