What's in a name? : advertising and the concept of brands / John Philip Jones ; foreword by Don Johnston
Material type: TextLanguage: English Publisher: New York : Lexington Books, c1986Description: 292 pISBN: 0669111422Subject(s): CLIENTES | CONDUCTA DEL CONSUMIDOR | ESTUDIOS DE CASOS | INVESTIGACION DEL CONSUMIDOR | MARCAS REGISTRADAS | OLIGOPOLIOS | PUBLICIDADDDC classification: 658.834Item type | Current location | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Libro | Biblioteca Juan Alberto Aragón Bateman | Colección Abierta | 658.834 / J662 (Browse shelf) | Available | 002942 |
There are no comments on this title.