Buyer behavior : a decision-making approach / Raymond L. Horton
By: Horton, Raymond L
Material type: 
TextLanguage: English Publisher: Columbus : Charles E. Merrill, c1984Description: 517 pISBN: 0675201055Subject(s): ACTITUDES DEL CONSUMIDOR | APRENDIZAJE | CAMBIO DE ACTITUD | CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | ESTADISTICA | ESTILO DE VIDA | INVESTIGACION DEL CONSUMIDOR | MARCAS REGISTRADAS | MEMORIA | MOTIVACION DEL CONSUMIDOR | PERCEPCION DEL PRODUCTO | SEGMENTACION DE MERCADOS | SOLUCION DEL PROBLEMADDC classification: 658.834
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Libro
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Biblioteca Juan Alberto Aragón Bateman | Colección Abierta | 658.834 / H678 (Browse shelf) | Available | 002943 |
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