Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"ESTRATEGIAS DE MERCADEO" and itype:AS'

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
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	141.	Electronic tickets, smart cards and online prepayments : when and how to advance sell / Jinhong Xie, Steven M. Shugan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	142.	Structural analysis of manufacturer pricing in the presence of a strategic retailer / K. Sudhir Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	143.	Consumer heterogeneity and competitive price-matching guarantees / Yuxin Chen, Chakravarthi Narasimhan, Z. John Zhang Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	144.	Investments in consumer relationships : a cross-country and cross-industry exploration / Kristof De Wulf, Gaby Odekerken-Schröder, and Dawn Lacobucci Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	145.	Dependence, trust and relational behavior on the part of foreign subsidiary marketing operations : implications for managing global marketing operations / Kelly Hewett and William O. Bearden Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	146.	Strategic bundling of products and prices : a new synthesis for marketing / Stefan Stremersch and Gerard J. Tellis Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	147.	The Effects of ingredient branding strategies on host brand extendibility / Kalpesh Kaushik Desai and Kevin Lane Keller Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	148.	Understanding reference-price shoppers : a within-and cross-category analysis / Tülin Erdem, Glenn Mayhew and Baohong Sun Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	149.	The Moderating role of commitment on the spillover effect of marketing communications / Rohini Ahluwalia, H. Rao Unnava and Robert E. Burnkrant Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	150.	An Empirical test of an updated relevance-accessibility model of advertising effectiveness / William E. Baker and Richard J. Lutz Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	151.	The Effectiveness of tensile pricing tactics in the advertising of services / Marla Royne Stafford and Thomas F. Stafford Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	152.	Exploring the effectiveness of business gifts : replication and extension / Richard F. Beltramini Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	153.	Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links / Sheri Bridges, Kevin Lane Keller and Sanjay Sood Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	154.	Highly attractive models in advertising and the women who loathe them : the implications of negative affect for spokesperson effectiveness / Amanda B. Bower Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	155.	Consistent assortment provision and service provision in a retail environment / Trichy Krishnan, Kitty Koelemeijer, Ram Rao Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	156.	Asymmetric store positioning and promotional advertising strategies : theory and evidence / Surendra Rajiv, Shantanu Dutta, Sanjay K. Dhar Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	157.	Investigating new product diffusion across products and countries / Debabrata Talukdar, K. Sudhir, Andrew Ainslie Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	158.	Pricing access services / Skander Essegaier, Sunil Gupta, Z. John Zhang Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	159.	Close encounters of two kinds : false alarms and dashed hopes / Haipeng Allan Chen, Akshay Rao Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	160.	When good news about your rivals is good for you : the effect of third-party information on the division of channel profits / Greg Shaffer, Florian Zettelmeyer Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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