When good news about your rivals is good for you : the effect of third-party information on the division of channel profits / Greg Shaffer, Florian Zettelmeyer
Material type:
ArticleLanguage: English Publisher: Linthicum, MD Subject(s): CANALES DE DISTRIBUCION | COMERCIO ELECTRONICO | COMPETENCIA COMERCIAL | DESARROLLO DE LOS PRODUCTOS | ESTRATEGIAS DE MERCADEO | INTERNET | MARCAS REGISTRADAS | MODELOS MATEMATICOS | PUBLICIDAD | TEORIA DE LOS JUEGOSOther classification: REV
In:
Marketing Science Vol. 21 No. 3 (2002) ; p. 273-293
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