Asymmetric store positioning and promotional advertising strategies : theory and evidence / Surendra Rajiv, Shantanu Dutta, Sanjay K. Dhar
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): COMERCIO MINORISTA | COMPETENCIA COMERCIAL | ESTRATEGIAS DE MERCADEO | OFERTAS | POSICIONAMIENTO | PRECIOS | TEORIA DE LOS JUEGOSOther classification: REV In: Marketing Science Vol. 21 No. 1 (2002) ; p. 74-96No physical items for this record
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