Biblioteca Juan Alberto Aragón Bateman

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Your search returned 16 results.

1.
Sociocognitive dynamics in a product market / José Antonio Rosa...(et al.)

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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2.
An Examination of organizational factors influencing new product success in internal and alliance-based processes / Eugene Sivadas and F. Robert Dwyer

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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3.
A Connectionist model of brand-quality associations / Chris Janiszewski and Stijn M. J. Van Osselaer

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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4.
Entrenched knowledge structures and consumer response to new products / C. Page Moreau, Donald R. Lehmann and Arthur B. Markman

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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5.
The Moderating effects of country of assembly : country of parts and country of design of hybrid product evaluations / Paul Chao

Source: Journal of AdvertisingMaterial type: Article Article; Format: print Language: English Publisher: Clemson Availability: No items available :

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6.
The Impact of brand extension introduction on choice / Vanitha Swaminathan, Richard J. Fox and Srinivas K. Reddy

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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7.
Building brand community / James H. McAlexander, John W. Schouten and Harold F. Koenig

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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8.
The Effects of ingredient branding strategies on host brand extendibility / Kalpesh Kaushik Desai and Kevin Lane Keller

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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9.
The Differential impact of goal congruency on attitudes, intentions and the transfer brand equity / Ingrid M. Martin and David W. Stewart

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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10.
How much does the market value an improvement in a product attribute? / Elie Ofek, V. Srinivasan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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11.
The Asymmetric information model of state dependence / Nickolay V. Moshkin, Ron Shachar

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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12.
The Influence and value of analogical thinking during new product ideation / Darren W. Dahl and Page Moreau

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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13.
Is the first to market the first to fail? : empirical evidence for industrial goods businesses / William T. Robinson and Sungwook Min

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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14.
Psychological implications of customer participation in co-production / Neeli Bendapudi and Robert P. Leone

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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No se excluya del superdescuento : una nueva clase de tiendas europeas de descuento tiene en la mira a los minoristas estadounidenses / Jan-Benedict E. M. Steenkamp y Nirmalya Kumar

Source: Harvard Business Review : América LatinaMaterial type: Article Article; Format: print Language: Spanish Publisher: Santiago de Chile Availability: No items available :

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