A Connectionist model of brand-quality associations / Chris Janiszewski and Stijn M. J. Van Osselaer
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): DESARROLLO DE LOS PRODUCTOS | EVALUACION DEL PRODUCTO | MARCAS REGISTRADAS | PERCEPCION DEL PRODUCTO | PROCESAMIENTO DE INFORMACION | PROCESOS COGNITIVOSOther classification: REV In: Journal of Marketing Research Vol. 37 No. 3 (2000) ; p. 331-350No physical items for this record
There are no comments on this title.