Is the first to market the first to fail? : empirical evidence for industrial goods businesses / William T. Robinson and Sungwook Min
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ACTITUDES DEL CONSUMIDOR | CICLO DE VIDA | COMPETENCIA COMERCIAL | DESARROLLO DE LOS PRODUCTOS | MARCAS REGISTRADAS | MERCADOS | PERCEPCION DEL PRODUCTO | POSICIONAMIENTOOther classification: REV In: Journal of Marketing Research Vol. 39 No. 1 (2002) ; p. 120-128No physical items for this record
There are no comments on this title.