The Differential impact of goal congruency on attitudes, intentions and the transfer brand equity / Ingrid M. Martin and David W. Stewart
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ACTITUDES DEL CONSUMIDOR | CLASIFICACION (PROCESO COGNITIVO) | DESARROLLO DE LOS PRODUCTOS | ECUACIONES ESTRUCTURALES | EVALUACION DEL PRODUCTO | FORMACION DEL CONCEPTO | MARCAS REGISTRADAS | PERCEPCION DEL PRODUCTO | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Research Vol. 38 No. 4 (2001) ; p. 471-484No physical items for this record
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