Building brand community / James H. McAlexander, John W. Schouten and Harold F. Koenig
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CALIDAD EN EL SERVICIO | CONSUMIDORES | DESARROLLO DE LOS PRODUCTOS | EVALUACION DEL PRODUCTO | MARCAS REGISTRADAS | PERCEPCION DEL PRODUCTO | RELACIONES COMERCIALES | SATISFACCION DEL CONSUMIDOROther classification: REV In: Journal of Marketing Vol. 66 No. 1 (2002) ; p. 38-54No physical items for this record
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