How much does the market value an improvement in a product attribute? / Elie Ofek, V. Srinivasan
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): ANALISIS CONGLOMERADO | COMPETENCIA COMERCIAL | COSTOS | DESARROLLO DE LOS PRODUCTOS | MARCAS REGISTRADAS | PERCEPCION DEL PRODUCTO | POSICIONAMIENTO | PRECIOSOther classification: REV In: Marketing Science Vol. 21 No. 4 (2002) ; p. 398-411No physical items for this record
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