Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=Host-item:JOURNAL OF MARKETING '

Your search returned 258 results.

	21.	Taxonomy of buying decision approaches / Michele D. Bunn Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	22.	Control combinations in marketing : conceptual framework and empirical evidence / Bernard J. Jaworski, Vlasis Stathakopoulos and H. Shanker Krishnan Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	23.	The Impact of organizational citizenship behavior on evaluations of salesperson performance / Scott B. MacKenzie, Philip M. Podsakoff and Richard Fetter Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	24.	Factors affecting trust in market research relationships / Christine Moorman, Rohit Deshpandé and Gerald Zaltman Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	25.	The Exercise of interfirm power and its repercussions in U.S.-japanese channel relationships / Jean L. Johnson...(et al.) Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	26.	Boundary role ambiguity : facets, determinants and impacts / Jagdip Singh Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	27.	Organizing successful co-marketing alliances / Louis P. Bucklin and Sanjit Sengupta Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	28.	Premarket forecasting for new consumer durable goods : modeling categorization, elimination and consideration phenomena / Glen L. Urban, John S. Hulland and Bruce D. Weinberg Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	29.	Identifying global and culture-specific dimensions of humor in advertising : a multinational analysis / Dana L. Alden, Wayne D. Hoyer and Chol Lee Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	30.	Objectivity in marketing theory and research / Shelby D. Hunt Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	31.	Theoretical modeling in marketing / K. Sridhar Moorthy Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	32.	An Analysis of the market share-profitability relationship / David M. Szymanski, Sundar G. Bharadwaj and P. Rajan Varadarajan Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	33.	Service firms' international entry-mode choice : a modified transaction-cost analysis approach / M. Krishna Erramilli and C. P. Rao Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	34.	Assessing the impact of competitive entry on market expansion and incumbent sales / Vijay Mahajan, Subhash Sharma and Robert D. Buzzell Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	35.	Market orientation : antecedents and consequences / Bernard J. Jaworski and Ajay K. Kohli Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	36.	Diluting brand beliefs : when do brand extensions have a negative impact? / Barbara Loken and Deborah Roedder John Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	37.	The Winning number : consumer perceptions of alpha-numeric brand names / Teresa M. Pavia and Janeen Arnold Costa Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	38.	Here's the beef : factors, determinants and segments in consumer criticism of advertising / Richard W. Pollay and Banwari Mittal Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	39.	Marketing strategy-performance relationship : an investigation of the empirical link in export market ventures / S. Tamer Cavusgil and Shaoming Zou Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	40.	Contextual and temporal components of reference price / K. N. Rajendran and Gerard J. Tellis Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)

First
Previous
1
2
3
4
5
6
7
8
9
10
Next
Last

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
Vigilada Mineducación

Biblioteca Juan Alberto Aragón Bateman

Refine your search

Availability

Item types

Topics

Your search returned 258 results.