Marketing strategy-performance relationship : an investigation of the empirical link in export market ventures / S. Tamer Cavusgil and Shaoming Zou
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): COMERCIO INTERNACIONAL | ESTRATEGIAS DE MERCADEO | MERCADEO | MERCADOS INTERNACIONALES | PIMSOther classification: REV In: Journal of Marketing Vol. 58 No. 1 (1994) ; p. 1-21No physical items for this record
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