Factors affecting trust in market research relationships / Christine Moorman, Rohit Deshpandé and Gerald Zaltman
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ANALISIS DE VARIANZA | CONFIABILIDAD DE INFORMACION | INVESTIGACION DE MERCADO | MERCADEO | ORIENTACION AL CLIENTEOther classification: REV In: Journal of Marketing Vol. 57 No. 1 (1993) ; p. 81-101No physical items for this record
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