Biblioteca Juan Alberto Aragón Bateman catalog › Details for: Identifying global and culture-specific dimensions of humor in advertising :

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Identifying global and culture-specific dimensions of humor in advertising : a multinational analysis / Dana L. Alden, Wayne D. Hoyer and Chol Lee

Material type: Article

ArticleLanguage: English Publisher: Chicago Subject(s): ACTITUDES DEL CONSUMIDOR | CONSUMIDORES | ESTUDIOS TRANSCULTURALES | HUMOR | PUBLICIDAD TELEVISADAOther classification: REV In: Journal of Marketing Vol. 57 No. 2 (1993) ; p. 64-75

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