Objectivity in marketing theory and research / Shelby D. Hunt
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CIENCIAS SOCIALES | FILOSOFIA DE LAS CIENCIAS | INVESTIGACION DE MERCADO | MERCADEO | PARADIGMAS | TEORIA DE LAS CIENCIASOther classification: REV In: Journal of Marketing Vol. 57 No. 2 (1993) ; p. 76-91No physical items for this record
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