Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"TOMA DE DECISIONES" and su-to:PROCESAMIENTO DE INFORMACION and itype:AS'

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
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	1.	A Model of brand awareness and brand attitude advertising strategies / Larry Percy, John R. Rossiter Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	2.	Modeling the effects of advertised price claims : tensile versus precise claims? / Sanjay K. Dhar, Claudia González-Vallejo, Dilip Soman Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum Availability: No items available : Add to cart (remove)
	3.	Do the right thing : diverging effects of accountability in a managerial context / Christina L. Brown Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	4.	Consumers' processing of persuasive advertisements : an integrative framework of persuasion theories / Joan Meyers-Levy and Prashant Malaviya Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	5.	Alert or oblivious? : factors underlying consumer responses to marketing stimuli / Thomas F. Stafford Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	6.	The Influence of organizational market orientation on individual-level market-oriented cognitions / Kevin G. Celuch, Chickery J. Kasouf, Jeffrey C. Strieter Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	7.	Consumer response to negative publicity : the moderating role of commitment / Rohini Ahluwalia, Robert E. Burnkrant and H. Rao Unnava Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	8.	Understanding sponsorship effects / Tony Meenaghan Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	9.	Marketing psychological services : using client problem and solution perceptions to design help offering promotional appeals / David B. Jones Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	10.	Transaction decoupling : how price bundling affects the decision to consume / Dilip Soman and John T. Gourville Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	11.	Signaling strategies in competitive interaction : building reputations and hiding the truth / Jaideep Prabhu and David W. Stewart Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	12.	Consumer resistance in a world of advertising clutter : the case of Adbusters / Joseph D. Rumbo Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	13.	Decision constraints and consideration-set formation in consumer durables / Girish Punj, Richard Brookes Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	14.	The Moderating role of commitment on the spillover effect of marketing communications / Rohini Ahluwalia, H. Rao Unnava and Robert E. Burnkrant Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	15.	An Empirical test of an updated relevance-accessibility model of advertising effectiveness / William E. Baker and Richard J. Lutz Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	16.	The Role of issue valence and issue capability in determining effort investment / Vikas Mittal, William T. Ross and Michael Tsiros Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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