Signaling strategies in competitive interaction : building reputations and hiding the truth / Jaideep Prabhu and David W. Stewart
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): COMPETENCIA COMERCIAL | CONDUCTA DEL CONSUMIDOR | ESTRATEGIAS DE MERCADEO | PROCESAMIENTO DE INFORMACION | PUBLICIDAD | RELACIONES INTERINSTITUCIONALES | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Research Vol. 38 No. 1 (2001) ; p. 62-72No physical items for this record
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