Marketing psychological services : using client problem and solution perceptions to design help offering promotional appeals / David B. Jones
Material type: ArticleLanguage: English Publisher: New York Subject(s): ESTRATEGIAS DE MERCADEO | MERCADEO DE SERVICIOS | PROCESAMIENTO DE INFORMACION | SATISFACCION DEL CONSUMIDOR | SEGMENTACION DE MERCADOS | SERVICIOS DE SALUD | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 18 No. 3 (2001) ; p. 261-279No physical items for this record
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