Consumer resistance in a world of advertising clutter : the case of Adbusters / Joseph D. Rumbo
Material type: ArticleLanguage: English Publisher: New York Subject(s): ACTITUDES DEL CONSUMIDOR | ANTICONSUMISMO | CONSUMIDORES | ESTRATEGIAS DE MERCADEO | ESTUDIOS DE CASOS | HOSTILIDAD | MEDIOS DE COMUNICACION DE MASAS | PROCESAMIENTO DE INFORMACION | PUBLICIDAD | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 19 No. 2 (2002) ; p. 127-148No physical items for this record
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