The Influence of organizational market orientation on individual-level market-oriented cognitions / Kevin G. Celuch, Chickery J. Kasouf, Jeffrey C. Strieter
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONDUCTA DEL CONSUMIDOR | ESTRATEGIAS DE MERCADEO | MERCADEO | MOTIVACION DEL CONSUMIDOR | PERCEPCION DEL PRODUCTO | PROCESAMIENTO DE INFORMACION | PROCESOS COGNITIVOS | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 17 No. 11 (2000) ; p. 935-954No physical items for this record
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