Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"TOMA DE DECISIONES" and su-to:CONDUCTA DEL CONSUMIDOR'

	81.	An Empirical investigation of the relationship between product involvement and brand commitment / Patti Warrington and Soyeon Shim Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	82.	Please, let's get an answer any answer : need for consumer cognitive closure / David C. Houghton, Rajdeep Grewal Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	83.	The Influence of organizational market orientation on individual-level market-oriented cognitions / Kevin G. Celuch, Chickery J. Kasouf, Jeffrey C. Strieter Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	84.	Temptation and resistance : an integrated model of consumption impulse formation and enactment / Utpal M. Dholakia Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	85.	People, products and persuits : exploring the relationship between consumer goals and product meanings / Mark Ligas Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	86.	Comportamiento del consumidor : comprar, tener y ser / Michael R. Solomon ; traducción Miguel Angel Sánchez Carrión ; revisión técnica Carlos Ernesto Curiel Baca by Solomon, Michael R. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall Hispanoamericana, c1997Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.834 / S656 / 1997 (1). : Add to cart (remove)
	87.	Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; traducción Adolfo Deras Quiñones ; revisión técnica Alejandro Roberto Rodas Carpizo by Schiffman, Leon G \| Kanuk, Leslie Lazar. Edition: 5. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Prentice Hall, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / S134 / 1997 (1). Place hold Add to cart (remove)
	88.	Comportamiento del consumidor / Henry Assael by Assael, Henry. Edition: 6. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : International Thomson Editores, c1999Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.834 / A881 (1). : Add to cart (remove)
	89.	Consumer decision making in online shopping environments : the effects of interactive decision aids / Gerald Häubl, Valerie Trifts Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	90.	MOVIEMOD : an implementable decision-support system for prerelease market evaluation of motion pictures / Jehoshua Eliashberg...(et al.) Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	91.	The Impact of discrete bidding and bidder aggressiveness on sellers' strategies in open English auctions : reserves and covert shilling / Atanu R. Sinha, Eric A. Greenleaf Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	92.	Marketing : un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción Rosa María Rosas Sánchez, Olivia del Carmen Farrés Domenzáin ; revisión técnica Yezmín López Taymani, Clotilde Hernández Garnica, Mary C. Pope by McCarthy, E. Jerome \| Perreault, William D. Edition: 13. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2001Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / M111m (1). : Add to cart (remove)
	93.	On the profitability of long-life customers in a noncontractual setting : an empirical investigation and implications for marketing / Werner J. Reinartz and V. Kumar Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	94.	Opportunism in interfirm relationships : forms, outcomes and solutions / Kenneth H. Wathne and Jan B. Heide Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	95.	A Benefit congruency framework of sales promotion effectiveness / Pierre Chandon, Brian Wansink and Gilles Laurent Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	96.	Strategic interdependence in organizations : deconglomeration and marketing strategy / P. Rajan Varadarajan, Satish Jayachandran and J. Chris White Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	97.	Consumer choice between hedonic and utilitarian goods / Ravi Dhar and Klaus Wertenbroch Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	98.	Choosing what I want versus rejecting what I do not want : an application of decision framing to product option choice decisions / C. Whan Park, Sung Youl Jun and Deborah J. Macinnis Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	99.	Consumer response to negative publicity : the moderating role of commitment / Rohini Ahluwalia, Robert E. Burnkrant and H. Rao Unnava Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	100.	An Investigation of reference price segments / Tridib Mazumdar and Purushottam Papatla Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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