Opportunism in interfirm relationships : forms, outcomes and solutions / Kenneth H. Wathne and Jan B. Heide
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): COMPETENCIA COMERCIAL | CONDUCTA DEL CONSUMIDOR | ESTRATEGIAS DE MERCADEO | ESTUDIOS DE CASOS | INCENTIVOS | MARCAS REGISTRADAS | PRECIOS | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Vol. 64 No. 4 (2000) ; p. 36-51No physical items for this record
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