People, products and persuits : exploring the relationship between consumer goals and product meanings / Mark Ligas
Material type: ArticleLanguage: English Publisher: New York Subject(s): ACTITUDES DEL CONSUMIDOR | CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | ELECCION | MOTIVACION DEL CONSUMIDOR | PERCEPCION DEL PRODUCTO | PROCESAMIENTO DE INFORMACION | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 17 No. 11 (2000) ; p. 983-1003No physical items for this record
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