A Benefit congruency framework of sales promotion effectiveness / Pierre Chandon, Brian Wansink and Gilles Laurent
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ACTITUDES DEL CONSUMIDOR | CONDUCTA DEL CONSUMIDOR | ELECCION | HEDONISMO | INCENTIVOS | MARCAS REGISTRADAS | OFERTAS | PRECIOS | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Vol. 64 No. 4 (2000) ; p. 65-81No physical items for this record
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