An Investigation of reference price segments / Tridib Mazumdar and Purushottam Papatla
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ACTITUDES DEL CONSUMIDOR | CONDUCTA DEL CONSUMIDOR | EVALUACION DEL PRODUCTO | INVESTIGACION DE MERCADO | MARCAS REGISTRADAS | PRECIOS | SEGMENTACION DE MERCADOS | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Research Vol. 37 No. 2 (2000) ; p. 246-258No physical items for this record
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