Biblioteca Juan Alberto Aragón Bateman

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Your search returned 38 results.

21.
An Empirical investigation of the relationship between product involvement and brand commitment / Patti Warrington and Soyeon Shim

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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22.
Consumer choice between hedonic and utilitarian goods / Ravi Dhar and Klaus Wertenbroch

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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23.
Choosing what I want versus rejecting what I do not want : an application of decision framing to product option choice decisions / C. Whan Park, Sung Youl Jun and Deborah J. Macinnis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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24.
An Investigation of reference price segments / Tridib Mazumdar and Purushottam Papatla

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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25.
A Cognitive model of people's usage estimations / Joseph C. Nunes

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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26.
The Effects of incomplete information on consumer choice / Ran Kivetz and Itamar Simonson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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27.
On being happy and possessive : the interactive effects of mood and personality on consumer judgments / Joseph P. Forgas, Joseph Ciarrochi

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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28.
The Role of market efficiency intuitions in consumer choice : a case of compensatory inferences / Alexander Chernev and Gregory S. Carpenter

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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29.
Buying group choice : the effect of individual group member's prior decision frame / James E. Stoddard, Edward F. Fern

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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30.
Decision constraints and consideration-set formation in consumer durables / Girish Punj, Richard Brookes

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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31.
Effects of consumer goals on attribute weighting, averall satisfaction and product usage / Ellen Garbarino, Mark S. Johnson

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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32.
The Moderating role of commitment on the spillover effect of marketing communications / Rohini Ahluwalia, H. Rao Unnava and Robert E. Burnkrant

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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33.
The Differential impact of goal congruency on attitudes, intentions and the transfer brand equity / Ingrid M. Martin and David W. Stewart

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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34.
The Asymmetric information model of state dependence / Nickolay V. Moshkin, Ron Shachar

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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35.
Earning the right to indulge : effort as a determinant of customer preferences toward frecuency program rewards / Ran Kivetz and Itamar Simonson

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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36.
Understanding the role of preference revision and concession in group decisions / Anocha Aribarg, Neeraj Arora and H. Onur Bodur

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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