A Cognitive model of people's usage estimations / Joseph C. Nunes
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CONDUCTA DEL CONSUMIDOR | ELECCION | EVALUACION DEL PRODUCTO | MODELO COGNITIVO | PRECIOS | TOMA DE DECISIONESOther classification: REV In: Journal of Marketing Research Vol. 37 No. 4 (2000) ; p. 397-409No physical items for this record
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