Your search returned 209 results.

141.
Reducing assortment : an attribute-based approach / Peter Boatwright and Joseph C. Nunes

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

142.
Promotion of prescription drugs and its impact on physicians'choice behavior / Füsun Fönül...(et al.)

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

143.
The Category-demand effects of price promotions / Vincent R. Nijs...(et al.)

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

144.
Individual marketing with imperfect targetability / Yuxin Chen, Chakravarthi Narasimhan, Z. John Zhang

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

145.
Competitive pricing behavior in the auto market : a structural analysis / K. Sudhir

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

146.
Equilibrium price communication and unadvertised specials by competing supermarkets / Ram C. Rao, Niladri Syam

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

147.
Customer referral management : optimal reward programs / Eyal Biyalogorsky, Barak Libai

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

148.
Truth or consequences : an analysis of vaporware and new product announcements / Barry L. Bayus, Sanjay Jain and Ambar G. Rao

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

149.
Transaction decoupling : how price bundling affects the decision to consume / Dilip Soman and John T. Gourville

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

150.
Misleading heuristics and moderated multiple regression models / Julie R. Irwin and Gary H. McClelland

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

151.
Buying group choice : the effect of individual group member's prior decision frame / James E. Stoddard, Edward F. Fern

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

152.
The Influence of cardinal-central an surface-level personality traits on consumers' bargaining and complaint intentions / Eric G. Harris, John C. Mowen

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

153.
Electronic tickets, smart cards and online prepayments : when and how to advance sell / Jinhong Xie, Steven M. Shugan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

154.
Structural analysis of manufacturer pricing in the presence of a strategic retailer / K. Sudhir

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

155.
Quality segmentation in spatial markets : when does cannibalization affect product line design? / Preyas S. Desai

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

156.
Unobserved retailer behavior in multimarket data : joint spatial dependence in market shares and promotion variables / Bart J. Bronnenberg, Vijay Mahajan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

157.
Consumer heterogeneity and competitive price-matching guarantees / Yuxin Chen, Chakravarthi Narasimhan, Z. John Zhang

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

158.
Price discrimination as an adverse signal : why an offer to spread payments may hurt demand / Eric T. Anderson, Duncan I. Simester

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

159.
Effectiveness of trade promotions : analyzing the determinants of retail pass through / Nanda Kumar, Surendra Rajiv, Abel Jeuland

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

160.
Pizzas : PI or square? : psychophysical biases in area comparisons / Robert E. Krider, Priya Raghubir, Aradhna Krishna

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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