Promotion of prescription drugs and its impact on physicians'choice behavior / Füsun Fönül...(et al.)
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CONSUMIDORES | ESTRATEGIAS DE MERCADEO | INDUSTRIA FARMACEUTICA | MEDICOS | OFERTAS | PRECIOS | SATISFACCION DEL CONSUMIDOR | TOMA DE DECISIONES | VENDEDORESOther classification: REV In: Journal of Marketing Vol. 65 No. 3 (2001) ; p. 79-90No physical items for this record
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