Individual marketing with imperfect targetability / Yuxin Chen, Chakravarthi Narasimhan, Z. John Zhang
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): COMERCIO ELECTRONICO | COMPETENCIA COMERCIAL | ESTRATEGIAS DE MERCADEO | INTERNET | MERCADEO DIRECTO | OFERTAS | PRECIOSOther classification: REV In: Marketing Science Vol. 20 No. 1 (2001) ; p. 23-41No physical items for this record
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