Truth or consequences : an analysis of vaporware and new product announcements / Barry L. Bayus, Sanjay Jain and Ambar G. Rao
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): COMERCIO ELECTRONICO | COMPETENCIA COMERCIAL | COSTOS | DESARROLLO DE LOS PRODUCTOS | ESTRATEGIAS DE MERCADEO | PRECIOS | PUBLICIDADOther classification: REV In: Journal of Marketing Research Vol. 38 No. 1 (2001) ; p. 3-13No physical items for this record
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