Biblioteca Juan Alberto Aragón Bateman

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1.
A Bayesian approach to estimating household parameters / Peter E. Rossi and Greg M. Allenby

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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2.
Negotiation strategies and the nature of channel relationships / Shankar Ganesan

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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3.
An Empirical investigation of returns to search / Brian T. Ratchford and Narasimhan Srinivasan

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

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4.
Investigating purchase incidence, brand choice and purchase quantity decisions of households / Pradeep K. Chintagunta

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Providence Availability: No items available :

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5.
Cómo preparar el exitoso plan de mercadotecnia / Roman G. Hiebing, Scott W. Cooper

by Hiebing, Roman G | Cooper, Scott W.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c1992, 1994Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / H421 (2).

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6.
Marketing : concepts and strategies / Sally Dibb...(et al.)

by Dibb, Sally.

Edition: 3. european ed.Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Boston : Houghton Mifflin, c1997Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M174 (1).

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7.
When and how is the Internet likely to decrase price competition? / Rajiv Lal, Miklos Sarvary

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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8.
What if I find it cheaper someplace else? : role of prefactual thinking and anticipated regret in consumer behavior / Allen R. McConnell...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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9.
Understanding the customer base of service providers : an examination of the differences between switchers and stayers / Jaishankar Ganesh, Mark J. Arnold and Kristy E. Reynolds

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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10.
Pursuing the value-conscious consumer : store brands versus national brand promotions / Kusum L. Ailawadi, Scott A. Neslin and Karen Gedenk

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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11.
Choosing what I want versus rejecting what I do not want : an application of decision framing to product option choice decisions / C. Whan Park, Sung Youl Jun and Deborah J. Macinnis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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12.
The Psychology of deception in marketing : a conceptual framework for research and practice / Ram N. Aditya

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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13.
Gestión de mercados : fundamentos, investigación, estrategias y operación / Martha Ruth Mendoza Torres

by Mendoza Torres, Martha Ruth.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Escuela de Administración de Negocios, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M262 (1).

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14.
Effectiveness of trade promotions : analyzing the determinants of retail pass through / Nanda Kumar, Surendra Rajiv, Abel Jeuland

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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15.
Pizzas : PI or square? : psychophysical biases in area comparisons / Robert E. Krider, Priya Raghubir, Aradhna Krishna

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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16.
Modeling consumer demand for variety / Jaehwan Kim, Greg M. Allenby, Peter E. Rossi

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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17.
Marketing higher and further education : an educator's guide to promoting courses, departments and institutions / Paul Gibbs, Michael Knapp

by Gibbs, Paul | Knapp, Michael.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: London : Kogan Page, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / G411 (1).

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18.
Luzazul lighting : plan de negocio / Jorge Nicolás Parrado ; director Franco de Milleri Bonilla

by Parrado, Jorge Nicolás | de Milleri Bonilla, Franco [director].

Language: Spanish Publisher: Bogotá : s.n., 2005Dissertation note: Tesis (Administrador de Negocios Internacionales) Fundación Universitaria Konrad Lorenz. Facultad de Ciencias Económicas y Administrativas, 2005 Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: T 658.81 / P177 (1).

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19.
Fidelización de consumidores : cómo pueden los fabricantes y distribuidores fidelizar a través de marcas y tiendas / Fernando Iniesta, Antonio Agustín ; con la colaboración de ACNielsen

by Iniesta, Fernando | Agustín, Antonio.

Material type: Text Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000 ; IDELCO ; ACNielsen, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / I642 (1).

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20.
Economic choice theory : an experimental analysis of animal behavior / John H. Kagel, Raymond C. Battalio, Leonard Green

by Kagel, John H | Battalio, Raymond C | Green, Leonard.

Material type: Text Text; Format: print ; Audience: General; Language: English Publisher: Cambridge : Cambridge University Press, c1995Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / K132 (1).

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