Marketing higher and further education : an educator's guide to promoting courses, departments and institutions / Paul Gibbs, Michael Knapp
Material type: TextLanguage: English Publisher: London : Kogan Page, c2002Description: 147 pISBN: 0749432942Subject(s): ACTITUDES DEL CONSUMIDOR | CONSUMIDORES | EDUCACION SUPERIOR | ESTRATEGIAS DE MERCADEO | ESTUDIOS DE CASOS | INVESTIGACION DE MERCADO | INVESTIGACION DEL CONSUMIDOR | MERCADEO | MERCADEO DE SERVICIOS | POSICIONAMIENTO | PRECIOS | PUBLICIDAD | SEGMENTACION DE MERCADOSDDC classification: 658.835Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Libro | Biblioteca Juan Alberto Aragón Bateman | Colección Abierta | 658.835 / G411 (Browse shelf) | Available | 006747 |
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