Modeling consumer demand for variety / Jaehwan Kim, Greg M. Allenby, Peter E. Rossi
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): COMERCIO MINORISTA | CONDUCTA DEL CONSUMIDOR | EVALUACION DEL PRODUCTO | INVESTIGACION DEL CONSUMIDOR | MODELO BAYESIANO | PRECIOSOther classification: REV In: Marketing Science Vol. 21 No. 3 (2002) ; p. 229-250No physical items for this record
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