Marketing : concepts and strategies / Sally Dibb...(et al.)
Contributor(s): Dibb, Sally
Material type: 
TextLanguage: English Publisher: Boston : Houghton Mifflin, c1997Edition: 3. european edDescription: 842 p. : ilISBN: 0395790050Subject(s): CANALES DE DISTRIBUCION | CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | DESARROLLO DE LOS PRODUCTOS | ESTRATEGIAS DE MERCADEO | ESTUDIOS DE CASOS | ETICA | INVESTIGACION DE MERCADO | INVESTIGACION DEL CONSUMIDOR | MERCADEO | MEZCLA DE MERCADEO | OFERTAS | PRECIOS | PUBLICIDAD | RESPONSABILIDAD | SEGMENTACION DE MERCADOSDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Libro
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Biblioteca Juan Alberto Aragón Bateman | Colección Abierta | 658.8 / M174 (Browse shelf) | Available | 004180 |
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