Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"CONSUMIDORES" and su-to:MERCADEO'

	101.	Administración estratégica : conceptos, competitividad y globalización / Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson by Hitt, Michael A \| Hoskisson, Robert E \| Ireland, R. Duane. Edition: 3. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : International Thomson Editores, c1999Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / H488 (1). Place hold Add to cart (remove)
	102.	Marketing : un enfoque global / E. Jerome McCarthy, William D. Perreault ; traducción Rosa María Rosas Sánchez, Olivia del Carmen Farrés Domenzáin ; revisión técnica Yezmín López Taymani, Clotilde Hernández Garnica, Mary C. Pope by McCarthy, E. Jerome \| Perreault, William D. Edition: 13. ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : McGraw-Hill, c2001Availability: Items available for reference: Biblioteca Juan Alberto Aragón Bateman En EmpasteCall number: 658.8 / M111m (1). : Add to cart (remove)
	103.	Relationship marketing activities, commitment and membership behaviors in professional associations / Thomas W. Gruen, John O. Summers and Frank Acito Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	104.	On the profitability of long-life customers in a noncontractual setting : an empirical investigation and implications for marketing / Werner J. Reinartz and V. Kumar Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	105.	The Emergence of market structure in new repeat-purchase categories : the interplay of market share and retailer distribution / Bart J. Bronnenberg, Vijay Mahajan and Wilfried R. Vanhonacker Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	106.	Impact of product-harm crises on brand equity : the moderating role of consumer expectations / Niraj Dawar and Madan M. Pillutla Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	107.	Choice of supplier in embedded markets : relationship and marketing program effects / Kenneth H. Wathne, Harald Biong and Jan B. Heide Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	108.	A Methodology for linking customer acquisition to customer retention / Jacquelyn S. Thomas Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	109.	Gestión de mercados : fundamentos, investigación, estrategias y operación / Martha Ruth Mendoza Torres by Mendoza Torres, Martha Ruth. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Bogotá : Escuela de Administración de Negocios, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / M262 (1). Place hold Add to cart (remove)
	110.	Reward programs and tacit collusion / Byung-Do Kim, Mengze Shi, Kannan Srinivasan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	111.	Are sale signs less effective when more products have them? / Eric T. Anderson, Duncan I. Simester Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	112.	Evaluating promotions in shopping environments : decomposing sales response into attraction, conversion and spending effects / Shun Yin Lam...(et al.) Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	113.	Promotion of prescription drugs and its impact on physicians'choice behavior / Füsun Fönül...(et al.) Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	114.	El Plan de empresa : cómo planificar la creación de una empresa / Montserrat Ollé...(et al.) by Ollé, Montserrat. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: México : Alfaomega ; Marcombo, c1998Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.4 / P516 (2). Place hold Add to cart (remove)
	115.	Consumer resistance in a world of advertising clutter : the case of Adbusters / Joseph D. Rumbo Source: Psychology and MarketingMaterial type: Article; Format: print Language: English Publisher: New York Availability: No items available : Add to cart (remove)
	116.	Investments in consumer relationships : a cross-country and cross-industry exploration / Kristof De Wulf, Gaby Odekerken-Schröder, and Dawn Lacobucci Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	117.	Cómo preparar un plan de negocios.com : guía para el empresario de Internet con todo lo que necesita saber sobre planes de negocio y alternativas de financiación / Joanne Eglash by Eglash, Joanne. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.84 / E351 (1). Place hold Add to cart (remove)
	118.	Managing business-to-business customer relationships following key contact employee turnover in a vendor firm / Neeli Bendapudi and Robert P. Leone Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	119.	Marketing emocional : el método de Hallmark para ganar clientes para toda la vida / Scott Robinette, Claire Brand y Vicki Lenz by Robinette, Scott \| Brand, Claire \| Lenz, Vicki. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.812 / R614 (1). Place hold Add to cart (remove)
	120.	Marketing higher and further education : an educator's guide to promoting courses, departments and institutions / Paul Gibbs, Michael Knapp by Gibbs, Paul \| Knapp, Michael. Material type: Text; Format: print ; Audience: General; Language: English Publisher: London : Kogan Page, c2002Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.835 / G411 (1). Place hold Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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