A Methodology for linking customer acquisition to customer retention / Jacquelyn S. Thomas
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): ACTITUDES DEL CONSUMIDOR | CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | ESTRATEGIAS DE MERCADEO | SATISFACCION DEL CONSUMIDOROther classification: REV In: Journal of Marketing Research Vol. 38 No. 2 (2001) ; p. 262-268No physical items for this record
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