Choice of supplier in embedded markets : relationship and marketing program effects / Kenneth H. Wathne, Harald Biong and Jan B. Heide
Material type: ArticleLanguage: English Publisher: Chicago Subject(s): CANALES DE DISTRIBUCION | CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | ELECCION | MERCADEO | PRECIOS | RELACIONES INTERPERSONALES | VENDEDORESOther classification: REV In: Journal of Marketing Vol. 65 No. 2 (2001) ; p. 54-66No physical items for this record
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