Your search returned 46 results.

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Consumer demographics and reaction to product tampering / Gary B. Jackson, Ralph W. Jackson and Clyde E. Newmiller

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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A Model of brand awareness and brand attitude advertising strategies / Larry Percy, John R. Rossiter

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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Apparel catalog patronage : demographic, lifestyle and motivational factors / Cynthia R. Jasper, Pi-Nan Rosa Lan

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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Schemas determining the incentive value of sales promotions / William D. Diamond

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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Product class involvement and purchase intent / Don R. Rahtz, David L. Moore

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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The Social construction of needs / Francis Buttle

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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The Effects of experience and education on the organization of marketing knowledge / W. Steven Perkins

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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Program content and advertising effectiveness : a test of the congruity hypothesis for cognitive and affective sources of involvement / Kevin G. Celuch and Mark Slama

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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Pioneer advantage : marketing logic or marketing legend? / Peter N. Golder and Gerard J. Tellis

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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The Nature of organizational search in high technology markets / Allen M. Weiss and Jean B. Heide

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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The Future of research in marketing : marketing science / Frank M. Bass

Source: Journal of Marketing ResearchMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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Conceptualizing, measuring and managing customer-based brand equity / Kevin Lane Keller

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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Boundary role ambiguity : facets, determinants and impacts / Jagdip Singh

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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Beauty and the beholder : the pursuit of beauty through commodities / Barry Vacker, Wayne R. Key

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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Subliminal advertising and the psychology of processing unconscious stimuli : a review of research / Kathryn T. Theus

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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Increasing repurchase rates : a reappraisal of coupon effects / Judy F. Graham

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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Mercadeo total y benchmarking de calidad en las empresas colombianas / Mario Muñoz Hernández

Source: Tecnología AdministrativaMaterial type: Article Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available :

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El Marketing de políticas públicas : una aproximación / Carlos Salazar Vargas

Source: Tecnología AdministrativaMaterial type: Article Article; Format: print Language: Spanish Publisher: Medellín Availability: No items available :

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The Year 2000 : looking back / Rajan Nataraajan, Richard P. Bagozzi

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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