Schemas determining the incentive value of sales promotions / William D. Diamond
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | EVALUACION | INCENTIVOS | MERCADEO | OFERTAS | PRECIOSOther classification: REV In: Psychology and Marketing Vol. 7 No. 3 (1990) ; p. 163-175No physical items for this record
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