Product class involvement and purchase intent / Don R. Rahtz, David L. Moore
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONSUMIDORES | HABILIDAD COGNITIVA | MERCADEO | PROCESAMIENTO DE INFORMACION | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 6 No. 2 (1989) ; p. 113-127No physical items for this record
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