Consumer decision making : a model of the effects of involvement, source credibility and location on the size of the price difference required to induce consumers to change suppliers / Jerry B. Gotlieb, John L. Schlacter and Robert D. St. Louis
Material type: ArticleLanguage: English Publisher: New York Subject(s): CONSUMIDORES | CREDIBILIDAD | MERCADEO | PRECIOS | PSICOLOGIA DEL CONSUMIDOR | TOMA DE DECISIONESOther classification: REV In: Psychology and Marketing Vol. 9 No. 3 (1992) ; p. 191-208No physical items for this record
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