Program content and advertising effectiveness : a test of the congruity hypothesis for cognitive and affective sources of involvement / Kevin G. Celuch and Mark Slama
Material type: ArticleLanguage: English Publisher: New York Subject(s): ACTITUDES DEL CONSUMIDOR | COGNICION | CONDUCTA DEL CONSUMIDOR | CONSUMIDORES | EMOCIONES | MERCADEO | PERSUASION | PUBLICIDAD TELEVISADAOther classification: REV In: Psychology and Marketing Vol. 10 No. 4 (1993) ; p. 285-299No physical items for this record
There are no comments on this title.