Biblioteca Juan Alberto Aragón Bateman

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Your search returned 73 results.

21.
Coordinating channels under price and nonprice competition / Genesh Iyer

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum Availability: No items available :

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22.
The Relationship of antecedents of search and self-esteem to adolescent search effort and perceived product knowledge / William K. Darley

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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23.
Possession enhancement in an interpersonal context : an extension of the mere ownership effect / K. Paul Nesselroade, James K. Beggan, Scott T. Allison

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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24.
Customer response to intangible and tangible service factors / Kirk L. Wakefield and Jeffrey G. Blodgett

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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25.
Goal setting and goal striving in consumer behavior / Richard P. Bagozzi and Utpal Dholakia

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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26.
Whence consumer loyalty? / Richard L. Oliver

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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27.
Rediscovering satisfaction / Susan Fournier and David Glen Mick

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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28.
What if I find it cheaper someplace else? : role of prefactual thinking and anticipated regret in consumer behavior / Allen R. McConnell...(et al.)

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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29.
Cognitive dissonance after purchase : a multidimensional scale / Jillian C. Sweeney, Douglas Hausknecht, Geoffrey N. Soutar

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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30.
The Role of preconsumption affect in postpurchase evaluation of service / Anna Mattila, Jochen Wirtz

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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31.
Please, let's get an answer any answer : need for consumer cognitive closure / David C. Houghton, Rajdeep Grewal

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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32.
Complaining as planned behavior / Robert East

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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33.
Measuring the costumer experience in online environments : a structural modeling approach / Thomas P. Novak, Donna L. Hoffman, Yiu-Fai Yung

Source: Marketing ScienceMaterial type: Article Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available :

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34.
Self-service technologies : understanding customer satisfaction with technology-based service encounters / Matthew L. Meuter...(et al.)

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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35.
Understanding the customer base of service providers : an examination of the differences between switchers and stayers / Jaishankar Ganesh, Mark J. Arnold and Kristy E. Reynolds

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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36.
The Effects of strategy type on the market orientation-performance relationship / Ken Matsuno and John T. Mentzer

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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37.
On the profitability of long-life customers in a noncontractual setting : an empirical investigation and implications for marketing / Werner J. Reinartz and V. Kumar

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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38.
When does vertical coordination improve industrial purchasing relationships? / Arnt Buvik and George John

Source: Journal of MarketingMaterial type: Article Article; Format: print Language: English Publisher: Chicago Availability: No items available :

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39.
Personal characteristics as moderators of the relationship between customer satisfaction and loyalty : an empirical analysis / Christian Homburg and Annette Giering

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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40.
The Emotional side of price / Regina M. O'Neill and David R. Lambert

Source: Psychology and MarketingMaterial type: Article Article; Format: print Language: English Publisher: New York Availability: No items available :

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