Coordinating channels under price and nonprice competition / Genesh Iyer
Material type: ArticleLanguage: English Publisher: Linthicum Subject(s): CALIDAD EN EL SERVICIO | CANALES DE DISTRIBUCION | COMERCIO MINORISTA | COMPETENCIA COMERCIAL | CONDUCTA DEL CONSUMIDOR | PRECIOS | SATISFACCION DEL CONSUMIDOR | SERVICIOS AL CLIENTEOther classification: REV In: Marketing Science Vol. 17 No. 4 (1998) ; p. 338-355No physical items for this record
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