Cognitive dissonance after purchase : a multidimensional scale / Jillian C. Sweeney, Douglas Hausknecht, Geoffrey N. Soutar
Material type: ArticleLanguage: English Publisher: New York Subject(s): ACTITUDES DEL CONSUMIDOR | CONDUCTA DEL CONSUMIDOR | CONFIABILIDAD DEL TEST | EVALUACION DEL PRODUCTO | PRUEBAS PSICOLOGICAS | SATISFACCION DEL CONSUMIDOR | VALIDEZ DEL TESTOther classification: REV In: Psychology and Marketing Vol. 17 No. 5 (2000) ; p. 369-385No physical items for this record
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