Measuring the costumer experience in online environments : a structural modeling approach / Thomas P. Novak, Donna L. Hoffman, Yiu-Fai Yung
Material type: ArticleLanguage: English Publisher: Linthicum, MD Subject(s): COMERCIO ELECTRONICO | CONDUCTA DEL CONSUMIDOR | INTERNET | MERCADEO | SATISFACCION DEL CONSUMIDOROther classification: REV In: Marketing Science Vol. 19 No. 1 (2000) ; p. 22-42No physical items for this record
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