Biblioteca Juan Alberto Aragón Bateman catalog › Results of search for 'ccl=su:"COMERCIO MINORISTA" and su-to:PRECIOS'

Tel: (+57 1) 347 23 11 Carrera 9 Bis No. 62 - 43 Bogotá - Colombia eMail: info@konradlorenz.edu.co Rutas de acceso a la universidad (Google Maps) Carácter académico: Institución Universitaria. Personería Jurídica por Resolución 18537 del 4 de noviembre de 1981 del Ministerio de Educación Nacional. Institución de Educación Superior sujeta a inspección y vigilancia por el Ministerio de Educación Nacional (Art. 2.5.3.2.10.2, Decreto 1075 de 2015).
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	41.	Unobserved retailer behavior in multimarket data : joint spatial dependence in market shares and promotion variables / Bart J. Bronnenberg, Vijay Mahajan Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	42.	Consumer heterogeneity and competitive price-matching guarantees / Yuxin Chen, Chakravarthi Narasimhan, Z. John Zhang Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	43.	Price discrimination as an adverse signal : why an offer to spread payments may hurt demand / Eric T. Anderson, Duncan I. Simester Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	44.	Effectiveness of trade promotions : analyzing the determinants of retail pass through / Nanda Kumar, Surendra Rajiv, Abel Jeuland Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	45.	Image communicated by the use of 99 endings in advertised prices / Robert M. Schindler and Thomas M. Kibarian Source: Journal of AdvertisingMaterial type: Article; Format: print Language: English Publisher: Clemson Availability: No items available : Add to cart (remove)
	46.	The Impact of category management on retailer prices and performance : theory and evidence / Suman Basuroy, Murali K. Mantrala and Rockney G. Walters Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	47.	Strategic bundling of products and prices : a new synthesis for marketing / Stefan Stremersch and Gerard J. Tellis Source: Journal of MarketingMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	48.	Consistent assortment provision and service provision in a retail environment / Trichy Krishnan, Kitty Koelemeijer, Ram Rao Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	49.	Asymmetric store positioning and promotional advertising strategies : theory and evidence / Surendra Rajiv, Shantanu Dutta, Sanjay K. Dhar Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	50.	Identifying spatial segments in international markets / Frenkel Ter Hofstede, Michel Wedel, Jan-Benedict E. M. Steenkamp Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	51.	Modeling consumer demand for variety / Jaehwan Kim, Greg M. Allenby, Peter E. Rossi Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	52.	Reputation in marketing channels : repeated-transactions bargaining with two-sided uncertainty / Darryl T. Banks, J. Wesley Hutchinson, Robert J. Meyer Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	53.	Positioning of store brands / Serdar Sayman, Stephen J. Hoch, Jagmohan S. Raju Source: Marketing ScienceMaterial type: Article; Format: print Language: English Publisher: Linthicum, MD Availability: No items available : Add to cart (remove)
	54.	Using multimarket data to predict brand performance in markets for which no or poor data exist / Bart J. Bronnenberg and Catarina Sismeiro Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	55.	Investigating category pricing behavior at a retail chain / Pradeep K. Chintagunta Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	56.	The Effects of temporal consistency of sales promotions and availability on consumer choice behavior / Joffre Swait and Tülin Erdem Source: Journal of Marketing ResearchMaterial type: Article; Format: print Language: English Publisher: Chicago Availability: No items available : Add to cart (remove)
	57.	Fidelización de consumidores : cómo pueden los fabricantes y distribuidores fidelizar a través de marcas y tiendas / Fernando Iniesta, Antonio Agustín ; con la colaboración de ACNielsen by Iniesta, Fernando \| Agustín, Antonio. Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Barcelona : Gestión 2000 ; IDELCO ; ACNielsen, c2001Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.834 / I642 (1). Place hold Add to cart (remove)
	58.	Dirección de márketing / Philip Kotler...(et al.) ; traducción Clara E. Rivera by Kotler, Philip. Edition: 12 ed.Material type: Text; Format: print ; Audience: General; Language: Spanish Publisher: Madrid : Pearson ; Prentice Hall, c2006Availability: Items available for loan: Biblioteca Juan Alberto Aragón BatemanCall number: 658.8 / D472 (1). Place hold Add to cart (remove)
	59.	No se excluya del superdescuento : una nueva clase de tiendas europeas de descuento tiene en la mira a los minoristas estadounidenses / Jan-Benedict E. M. Steenkamp y Nirmalya Kumar Source: Harvard Business Review : América LatinaMaterial type: Article; Format: print Language: Spanish Publisher: Santiago de Chile Availability: No items available : Add to cart (remove)

Biblioteca Juan Alberto Aragón Bateman

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